As a label, the word “entrepreneur” really is fascinating. When my friends and I were starting up our first Virgin businesses in the early ‘70s, no one seemed to understand what we were doing. Some important people called us entrepreneurs, but they used the word in a derogatory way, hinting that we were adventurers, out to upset the order of things, and perhaps not to be trusted. We certainly didn’t describe ourselves as entrepreneurs at that time, because that would have been met with some strange looks.